Esprit Reaches 3 Million ‘Bangs’

To celebrate the opening of the SOS Children’s Village Alibaug, India, a village completely financed by Esprit, the BIG BANG initiative was launched on October 26, 2010. A global campaign aimed at raising awareness of the charity project.

Alibaug, India

THE GOAL

To reach 3 million ‘bangs’ globally (online virtual drum via esprit.com/bigbang and in-store super drums at select Esprit stores across the world).

THE RESULT

With still two days to go, Esprit has exceeded its goal by over 1 million ‘bangs’ and will donate 500,000 Euros to the SOS Children’s Village Alibaug, India.

SOS Children’s Villages also supports vulnerable children and their families through family strengthening programs, which aim at ensuring access to essential services and provide health, educational, and psychosocial support.

Paris actress Aissa Maisa


BIG BANG Day in Paris

Kuala Lumpur actress Belinda Chee

BIG BANG Day in Kuala Lumpur

BIG BANG Day NYC | Whitney Port

Thanks to everyone who supported this cause in-store and online! Click here to visit our Flickr for more BIG BANG Day images.

Cheers,

The Brill Team